A hat is the one piece of branded clothing almost everyone keeps and actually wears. But a structured embroidered cap, a leather patch dad hat and a foam trucker send very different messages. Here is how to choose the right style and decoration for your logo, team or event.
- Premium, for staff and clients: embroidered structured cap.
- Relaxed and modern: leather patch dad hat.
- Full-color or detailed logo: printed baseball cap.
- Events and giveaways: foam trucker hat.
- Summer and outdoor: bucket hat. Winter: cuffed beanie.
Embroidered, printed or patch?
| Embroidery | Printed | Leather patch | |
|---|---|---|---|
| Look | Premium, textured | Smooth, full color | Rugged, modern |
| Best logos | Simple, bold, few colors | Detailed logos, gradients | Simple logo or wordmark |
| Durability | Excellent | Very good | Excellent |
| Watch out for | Tiny text and thin lines | Low-resolution files | Fine detail is engraved, not colored |
Not sure? A one or two-color version of your logo almost always looks best on a hat, whichever method you pick. Our company apparel guide explains embroidery versus print in more detail.
The styles
Embroidered structured cap
Firm front panels hold the logo upright and sharp. It is the classic choice for customer-facing staff, trades and client gifts.
Printed baseball cap
A mid-profile cap with a full-color printed logo. Choose it when your logo has gradients, photos or lots of colors that embroidery cannot reproduce.
Leather patch dad hat
A soft, unstructured cap with your logo engraved on a leather patch, in a rectangle or round shape. Popular with breweries, coffee shops, outdoor brands and real estate teams.
Foam trucker hat
A big foam front panel and mesh back. Fun, retro and inexpensive, which makes it great for events, bachelor parties and giveaways.
Bucket hat and cuffed beanie
A bucket hat covers summer festivals, fishing trips and beach teams; an embroidered cuffed beanie covers winter crews and ski trips.
Shop the styles
Embroidered Structured CapFrom $37.99 · premium embroidery
Printed Baseball CapFrom $27.99 · full-color print
Leather Patch Dad Hat (Rectangle Patch)From $27.99 · engraved leather patch
Printed Foam Trucker HatFrom $25.99 · events and giveaways
Printed Bucket HatFrom $27.99 · summer and outdoors
Embroidered Cuffed BeanieFrom $31.99 · winter crews
Hats for teams
Team caps with the team name and year make great coach gifts and fan gear, and they pair with matching shirts and hoodies. See our team shirt ordering guide.
Ordering tips
- Send a clean logo file: a PNG with a transparent background, at least 2000 pixels wide.
- Order one sample to check the color and logo size before ordering for everyone.
- Order one style for the group so the quantity discount applies. Prices drop automatically from 2 pieces of the same style: 10% off at 2, up to 27% off at 50.
Frequently asked questions
Which hat is best for a detailed logo?
The printed baseball cap. Embroidery and leather patches work best with simple, bold logos.
Are the hats one size fits all?
Most styles have an adjustable back. Check the product page for the closure and any size options.
Can I order just one hat?
Yes. There is no minimum, so you can order a sample first.
Can I put a logo on a beanie?
Yes. The cuffed beanie has an embroidered logo on the cuff.
Related guides
- Best shirts, polos and jackets for company logos
- Small business merch ideas
- How to order team shirts
Embroidered, printed or leather patch. Order one sample or the whole team.
Shop custom hats